LOS ANGELES — BMW announced that it will price its new 1 Series coupe starting under $30,000, with the top model at $35,675. It goes on sale in the spring at U.S. dealerships.
The small coupe made its North American debut at the 2007 Los Angeles Auto Show this week. It will be sold in 3.0-liter inline-6 form as the 128i, making 230 horsepower, and — with a twin-turbo 3.0-liter six that makes 300 hp — as the 135i. The 128i will cost $29,375, while the 135i will be priced at $35,675.
It's "Year One of the One," BMW says, claiming that the 1 Series coupe "will reinvent the niche that the legendary BMW 2002 created." The company's microsite offers prospective buyers an opportunity to sign up for the chance to pre-order.
What this means to you: Looking at the gas pump these days, it sure looks like an appropriate time to reinvent this particular niche
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