Tuesday, 4 December 2007

30 November 2007RIDER POWER Survey places BMW Motorcycles first,...

The BMW R 1200 RT, the machine that redefined the touring genre, is still the UK's number one motorcycle according to RiDE magazine's annual RIDER POWER Survey - the biggest poll of its kind in the motorcycle industry.

The boxer-engine tourer is as popular as ever with owners and, as if to emphasise its touring capabilities, the RT also topped the Best Tourer category - for the third consecutive time it has won during its three years of production.

A jubilant Tony Jakeman, BMW Motorrad Marketing Manager, was keen to expand on the RT's success: "The R 1200 RT has been voted by owners as the perfect motorcycle for touring and who are we to disagree? With its light weight, dynamic handling, impeccable road holding and a wide spread of power, not to mention its reliability, the RT is a fantastic all-round touring machine. It also features world-leading aerodynamics, Electronic Suspension Adjustment (optional), great ABS braking and safety features, unsurpassed rider and passenger ergonomics, a fuel range of almost 300 miles, and massive luggage carrying capacity.

"RiDE's RIDER POWER Survey awards reflect the opinions of serious motorcyclists and BMW Motorrad is delighted to have done so well in so many categories."

The most predictable award was in the Best Trailie survey where the BMW R 1200 GS Adventure and its standard derivative, the R 1200 GS, came first and second respectively. The Adventure also finished fourth in the overall survey and gave BMW Motorrad three of the UK's top four motorcycles.

However, the big boxer twins did not have it all their own way. BMW's high-tech K 1200 S, with its extremely powerful 4-cylinder engine, was placed first in the Sports Tourer category and second in the entire RIDER POWER Survey. Tony Jakeman commented: "This proves that if you want to go places on a motorcycle, a dedicated BMW is the best bike to get you there!"

BMW Motorrad's excellent dealer network and customer care was also recognised by the survey's voters. Southport Superbikes was voted Best Dealership in not only the North West and Wales, but in the whole of the UK. CW Motorcycles was voted number one in the South West (with Ocean Plymouth second and Bristol Motorrad third), while Wollaston Motors was placed third in the Midlands region.

Full details from the RIDER POWER survey are available in the January issue of RiDE magazine, on sale now.

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